Four Laws of Brand-Building in the Digital Age (Part 1 of 4)

Law 1: From Organizational Scale, to Functional Speed

“Is it possible to create a brand purely online?”

A marketing director of an international brand asked me not too long ago. More than ten years have passed since social media appeared, and the word Digital Transformation (DX) has finally taken root. The coronavirus pandemic has accelerated digitization, and even countries that had been slow to adapt to the digital age like Japan…