Four Laws of Brand-Building in the Digital Age (Part 3 of 4)

Law 3: From Case Study, To Business Case

The advertising industry is obsessed with awards. Back when TV commercials and print advertising were still big (and effective), judging ads for an award show was not that complicated. You could just watch a 30-second spot or see an ad on a page, then you would give it a score. With the rise of digital, however, ads became more than just TV commercials and print ads. It’s become a complicated web of media tactics. That consequently made the process of judging…