Back in the summer of 2015, Rem and I decided to start a company.

We didn’t quite know what it was going to be. But we knew we wanted to create something from scratch, and do it our own way.

February 1, 2016 marks the official launch of Inamoto & Co, a Business Invention Studio that creates Tools with Heart for the connected world.

Our aim is to create breakthrough solutions through the harmonization of Design, Data & Technology. We wholeheartedly believe that these three things in business are as essential as air, water and fire in life. And when you find a unique way to fuse them together, something magical will happen.

Here on Medium, we intend to explore the intersection of Design, Data and Technology and share our points of view, while chronicling the evolution of our new company — as we build this from scratch to, hopefully, something magical with Heart.

Hello world. Shine on.

A designer by trade, a minimalist at heart. Founding Partner of I&CO. Named in “Creativity 50,” “The Top 25 Most Creative People in Advertising.”

A designer by trade, a minimalist at heart. Founding Partner of I&CO. Named in “Creativity 50,” “The Top 25 Most Creative People in Advertising.”