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My Stance on #BlackLivesMatter & Four Steps for Change
At first, I wasn’t sure what to say.
For the past couple of weeks, I watched the civil unrest in the United States unfold, first online and then in-person where I live — Brooklyn, New York.
There have been countless voices expressing solidarity from individuals to corporations. One that made me stop was a message from Nike “Don’t Do It.”
My initial reaction was, “Well played. Nike does it again.”
Having been in the communication industry for two decades and working with Nike for more than a decade, not only have I been impressed by the organization’s ability to put out culturally relevant messages but by its willingness to take a strong stance on potentially politically charged topics such as this.
I clicked Like because I thought it was clever and well written. I also wanted to commend the speed at which they did it as well as my friend who is one of the impressive leaders of W+K.
But after digesting it a bit, while the ad was fully well-intentioned, it didn’t…
