Rei Inamoto
Dec 20, 2021

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Thank you for your comment, Rebecca πŸ™‡πŸ»β€β™‚οΈ

Because it's so simple yet enduring. Everyone could say it but no one is saying it as convincingly.

Also, it's not just that opening word but also how Rivian talks about its products is quite compelling, I find (added a few sentences to clarify this point).

Thanks again.

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Rei Inamoto
Rei Inamoto

Written by Rei Inamoto

A designer by trade, a minimalist at heart. Founding Partner of I&CO. Named in β€œCreativity 50,” β€œThe Top 25 Most Creative People in Advertising.”

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