Mar 29, 2022
This article was written back in November 2021, days after Rivian’s IPO. The tumultuous state it’s been since then is also a lesson that catchy marketing copy doesn’t make a company successful.
Thank you for pointing this out, Mukul.
Written by Rei Inamoto
A designer by trade, a minimalist at heart. Founding Partner of I&CO. Named in “Creativity 50,” “The Top 25 Most Creative People in Advertising.”